Let's Talk about...What Kind of Social Media Account You Are
In order for you to stand out on social media, become an influencer or to share your knowledge to the world, you have to be able to clearly define who you are and what type of account you want to be on social media.
You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
- Gary Vaynerchuk
We like to say Gary is our friend, even though we have never met in real life - but when we do we know he'll be authentic and listen to our story, but listening to his podcast and watching his YoutTube videos, makes us think he's speaking right to us. Literally, as if we're in the same room, or car, part of conversations directed at us.
Everyone's Instagram is different, but being able to define which type of account you are building, helps you understand what type content to create. The hardest part about using Instagram or Facebook for your business that we hear often is "I don't know what to post." Here's how the rest of that conversation goes.
What do you do?
I am a hairstylist.
Okay, how many different ways can you do someone's hair?
Are you kidding me? it's endless.
There are your social media posts right there!?
Cue light bulb switching on.
We've broken down social media accounts into 4 distinctive types for businesses and influencers. While there are many types of accounts out there and all of them are unique, these give you a guideline of where to start.
This account is for those who are experts in their craft and have loads of information they wish to share with the world. They value truth and provide it with a sense of knowledge. They want to educate as many people as much as possible. They want to know they help people.
This account is for the respective fashion bloggers, mom bloggers and “on-fleck” starters (remember that girl that was talking about how her eyebrows were "on-fleck"?) They are the ones paving the way for new trends and work hard to make it a “thing”. They put their personalities, causes, and opinions front and center. They won't let anyone tell them what they are doing is wrong because they know that there's no one way to do anything... and they don't give a shit - in a good way.
This account is for those who have expert knowledge of a certain subject. For instance, physical trainers, doctors, vegan chefs, donut makers, essential oil experts. They give give give all their knowledge away without asking for anything back. They will sell you something from time to time, but it’s not too often and when they do, their followers buy in usually immediatelybecause of all they bring to the table.
This account is for mom bloggers, travel bloggers and those who like to explore - and/or do it all. This doesn’t necessarily mean explore as in travel. They are passionate about a topic, niche or subject and devote all their time to exploring that passion in great detail. They take you on a journey with them. They are not afraid to share their vulnerabilities, doubts, fears, and ambitions. They value truth, openness, and curiosity.
Now that you know what account types there are, decide and clearly define which you are. Start creating your content and post with your account type in mind. We recommend you post 80% business and 20% personal. I.e. About four business-related posts to one personal post. We recommend the same with business posts and sales posts. Serve more than you ask. When you are writing your captions, ask these questions before you post:
- Are you sharing something you love?
- Are you teaching your followers something?
- Are you inspiring them to do something or take action?
- Are you giving them something without asking for anything in return?
- Are you resolving an issue or problem they could be experiencing?
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