Intro to Stock Photos Part 1 – How to Choose Stock Photos
How to Choose Stock Photos Seamlessly + Hassle Free
Integrating stock photos into your content shouldn’t cause panic attacks or multiple trips to your liquor cabinet. It should be seamless and hassle free. Here’s our quick and dirty intro (part one) to stock photos and how to choose stock photos for your content, while curating your brand online.
What is a stock photo?
Stock photographs are shots of people, places, and things photographed indistinctly – so as not to highlight the person as a portrait or the thing as a product in an advertisement. They are popular for their versatility across various platforms and for their ability to have been in your home/town/vacation spot etc. Stock photos provide a strong background for blogs, social media, brochures, advertisements online and in print, websites – truly anyplace you would use photographs to accompany a message, or as a message.
Take for instance these photos we recently shot at a local Saturday farmer’s market. While they have our model in them, and we can clearly identify her, her clothing is non-descript and she could be at a Saturday farmer’s market anywhere in the world. Because of this, anyone can purchase the photo to use for their own blog, social media content, or advertising.
The stock photos we produce are diverse and center around holidays, seasons, and activities for creative entrepreneurs who either don’t have the time (because who really does while they’re hustling 24/7), or the confidence and know how to create their own photographs for their needs. With this in mind, we offer multiple subscription levels or a one and done purchase opportunities – all of which you can see here. We’re always looking for new ideas and themes for our content, so if you’ve got something you’re just not finding anywhere, let us know in the comments below, and we’ll get on it!
How to Choose Stock Photos…
Okay, so now that we’re on the same page about what stock photos are, and how we’ve made them easily accessible for your to begin using them today in your blog posts and on your social media profiles, let’s break down the best way to choose stock photos.
First, make sure the style of stock photos matches the look/feel/mood/vibe of you and your brand. Curating your online presence and creating cohesive branding between your accounts, website, and blog should be your first priority. Doing this will not only affect the experience your current clients have but also majorly impact how well you attract new clients. If you’re in the mid-century furniture industry, incredibly dark and edgy photographs are not going to be your cup of tea. On the flip side, if you’re promoting your tattoo artistry, dark and edgy stock photos could be just the thing to boost your following and attract new clients.
Next match them of the stock photos to you, your business, or blog. Let’s use the top left photo from a coffee shop as an example. If you’re not into coffee, have no reason to be in a coffee shop for your business, and are not going to be consistently meeting with people one on one, that image probably isn’t the best fit for you and your brand. However, if you’re a writer for a travel blog, and frequently work in coffee shops, this could be a wonderfully useful image.
Then find photos that match the theme or message of what you want to communicate. This is the most straightforward part, but you can always be creative in the way you draw correlations between your message, call to action, or advice and the stock imagery you select. Again, be sure that you’re finding imagery that reflects you and your message by selecting photos that you love and will resonate with your ideal client.
Finally, and throughout the entire process, keep your ideal client in mind. What will draw them in? What are they attracted to? Try to put yourself in their shoes while you’re searching. Brainstorm keywords would they use to find the answer to their question or the service for their need. Then use those keywords to search our stock library, and narrow down your images from there.
Check out Intro to Stock Part 2 post! Still have questions? Leave us a comment below, or get in touch, and we’ll help you out!